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Search results for “digital advertising”
Addressing consumers across a new customer journey
03/29/2021
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2:20:26 PM
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After an unprecedented year that disrupted every category of business, brands are leaning in to reimagine the way they engage at every point in a consumer’s journey.
Journera uses traveler segment data to help complete the trip
04/06/2021
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6:16:27 PM
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Journera claims a superior marketing ROI with data tool JourneyAware, generating more bookings and revenue than alternative tools that largely rely on online search or shopping data.
Trip.com Group refers to 4 operating highlights of Q4
03/05/2021
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10:56:10 AM
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Trip.com Group has witnessed average spending on domestic package tours rising notably year-over-year in Q4, plus it has identified new growth drivers beyond COVID.
How is Europe preparing for the return of Chinese tourists?
12/23/2020
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2:56:22 PM
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Every month around 1.2 billion active users connect to WeChat for different kinds of services, it's the place to be for promoting a tourist destination.
WeChat hotel marketing expert Zhiketong raises $50 million in series D round
11/04/2020
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7:52:46 PM
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Zhiketong targets to have clients’ total transaction value exceeding the RMB 100 billion (USD 14.97 billion) mark by 2025.
US travel industry ad budgets crater in historically challenging year
10/15/2020
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6:53:11 PM
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If consumers are unable or unwilling to travel at pre-pandemic levels, then advertisers will not significantly resume spending to promote their travel services.
Singapore Tourism inks $1.5 million deal with Klook to promote local travel
09/14/2020
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3:57:49 PM
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The deal comes after Singapore launched an SGD 45 million marketing campaign in July to encourage local holidays amid a plunge in foreign visitor arrivals due to COVID-19 travel restrictions.
Tencent-invested OTA forms exclusive partnership with LINE unit in Thailand
09/08/2020
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12:17:12 PM
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The strategic cooperation with Rabbit-LINE Pay will enable TravelGo.com to bring seamless online travel booking services to more than 46 million LINE users in Thailand.
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